Research, Wireframing, Prototyping
Workfrom is a platform that allows users to find cafes, coffee shops or co-working spaces in unfamiliar places. The curated list of available places focuses on the immediate needs to the user, such as internet connection or noise preference. Workfrom removes the extra steps and uncertainty by simplifying the process to finding the perfect place to get work done while traveling or exploring new areas. The product is perfect for people who want to explore a new neighborhood in their city or travelers trying to get work done in a new place. Workfrom gives solutions so they can focus on work rather than where to work from.
The initial user interviews revealed that people were attracted by
the product idea, but were disappointed with the experience of its
current state. In particular, users manifested discontent by the
lack of intuitiveness that the product has. Common insights, such as
lack of refined suggestions,
absence of personal preferences,
deficient direction instructions and
inconsistent UI language. Additionally, users
expressed an special interest on how the product could be useful in
unknown scenarios, where they don't know where is north or south,
for instance, which is a feature that the product lacks.
At the end of the initial research, it was decided to concentrate in the three most notable issues for further analysis:
David is a 32-year-old freelance writer and editor, who works remotely for clients in the US, Canada and Australia. Although living abroad is exactly what he needed in terms of his personal interests, he has been struggling finding good places where to get his work done, especially when he arrives to a new city. He relies on good internet speeds for meetings and to do his work, and he often describes himself as a coffee snob, so good coffee is also important.